MSCA is undertaking an important piece of work to define a framework of consistent messaging for Montessori in Australia. We’re asking you to participate in, and share, an archetype survey which will help us to define a unified way of talking about Montessori. It is a commonly used tool in brand development that will aid in identifying the more humanised characteristics and behaviours of Montessori, as a brand. The survey asks a series of questions to discover the character and personality that most closely matches how we want our families, educators and other stakeholders to see us and how we want to see Montessori represented. The survey is entirely anonymous, and the results are confidential. Click here to take the survey. See ‘Community’ below to share with your networks.